What is a Turnkey Site?
A Turnkey website is one where another company provides
hosting, content and construction of a website for a charge.
These sites are advertised as a way to take advantage of
the income potential in the Gambling Internet market with
little effort or knowledge on your part. You pay the fee
to the Turnkey provider and they register a domain for you
and give you a percentage payment of all the members that
sign up for your site.
Advantages of a Turnkey
For the inexperienced webmaster, the turnkey website appears
to be a great opportunity. The turnkey website has quality
graphics and layout. The turnkey provider supplies all the
content such as video feeds and images. They take care of
all the domain registration and search engine submission.
The amount of work involved in building any website is an
intimidating task for the newbie webmaster. The turnkey
gambling website appears to be the perfect solution for
the uninitiated. You can find many companies selling these
turnkey site, look at our resources pages.
Disadvantages of a Turnkey
While a turnkey gambling site sounds like a direct path
to Internet riches, the reality is turnkey sites could be
a wasted investment for you.
The first problem with such a site is lack of control. Since
the turnkey provider designs the site and its contents,
you have to settle for what the provider decides should
reside on your page. You will not be able to change graphics
or layout or META TAGS.
A second problem is the advertising aspect of your turnkey
website. Most providers assign the task of promoting and
advertising your gambling guide site to you. They recommend
you spend additional money on ads in newspapers and magazines.
While these types of ads may be effective, they are costly
and are not nearly as effective as traditional Internet
A third problem is profit. Aside from start-up fees, you
will most times have to share a large percentage of any
revenue you generate with your turnkey provider. Do not
forget you are not selling your content. You will be selling
your provider's products and services. Most turnkey providers
are basically making you pay them to sell their wares.
There are some turnkey providers that allow you more control,
but they also charge much higher usage fees. When you can
get a free-hosted page and promote sponsor affiliations
for little or no investment, we here at GWS feel turnkey
Gambling sites waste your time and money.